Cheese Trail – Marketing & Social Media Internship (Paid)

Website: CheeseTrail.org
Timeline: Immediate start — July 2026
Hours: 5–15 hours/week (flexible)
Location: Remote

ABOUT THE CHEESE TRAIL

Cheese Trail (CheeseTrail.org) is a long-running initiative that began in California and is now expanding nationally to support artisan cheesemakers, cheese shops, farms, and cheese-centric businesses across the United States. Through our website, printed maps, national partnerships, and a rapidly growing directory, we help people discover exceptional cheeses and connect directly with the makers behind them.

This internship supports an important phase of our national expansion, helping us work with cheesemakers and cheese businesses in multiple states. You will play an active role in shaping Cheese Trail’s visibility through social media, storytelling, and digital outreach.

Under the mentorship of founders Vivien and Michael Straus, you’ll gain hands-on experience in marketing, communications, and community engagement within the food and agriculture sector.

This internship is open only to currently enrolled students as required by our program partners.

POSITION OVERVIEW

We are seeking a proactive, detail-oriented intern who is excited about marketing, social media, and food culture. You will help develop content, support marketing campaigns, and research cheesemakers, cheese shops, and events from across the country.

Your work directly supports small and mid-sized producers, helping them connect with consumers, retailers, and travelers interested in food tourism.

This role is ideal for students interested in marketing, communications, food systems, agritourism, sustainability, or digital media.

KEY RESPONSIBILITIES

1. Social Media & Digital Marketing (Primary Focus)

• Create engaging content for Instagram, Facebook, LinkedIn, and TikTok
• Build and maintain weekly content calendars aligned with national expansion
• Design simple graphics in Canva
• Assist with Reels/TikToks, photo curation, and digital storytelling
• Track engagement analytics and help interpret trends

2. Content Creation

• Draft short posts and spotlights on cheesemakers, cheese shops, tours, and events across multiple states
• Update business profiles and events listings on CheeseTrail.org
• Contribute to newsletters, blog posts, and larger storytelling projects

3. Research & Database Support

• Research cheesemakers, cheese shops, dairies, and regional cheese events nationwide
• Verify information through websites, social media, and direct outreach
• Maintain organized, accurate data in shared Google Sheets

4. Communication & Outreach

• Communicate professionally with cheesemakers, event organizers, and cheese guilds
• Participate in weekly check-ins with Vivien and Michael
• Support collaborations with regional partners, tourism bureaus, and sponsors

QUALIFICATIONS

• Must be a currently enrolled student at a college, university, or accredited academic program (undergraduate or graduate)
• Excellent writing and communication skills
• Familiarity with Instagram and Facebook; experience with TikTok or LinkedIn preferred
• Genuine interest in marketing, storytelling, and social media strategy
• Experience with Canva, Mailchimp, and Google Workspace
• Strong organizational skills and comfort working independently
• Interest in food systems, small farms, cheese, or agritourism

WORK ENVIRONMENT & HOURS

• Fully remote
• Flexible schedule: 5–15 hours per week
• Optional participation in in-person events (if local)
• Internship duration: Start immediately → July 2026
• Potential for extension based on performance and funding

WHAT YOU WILL LEARN

• Practical marketing and social media strategy for a growing national brand
• Digital content planning and analytics
• Outreach and communication with small agricultural and food businesses nationwide
• Insights into agritourism and regional food tourism
• Behind-the-scenes exposure to the artisan cheese world

COMPENSATION

This is a paid internship. Hourly rate discussed during the interview and based on experience or academic program requirements.

TO APPLY

Please send:

• A short introduction (1–2 paragraphs)
• Your résumé
• 1–3 samples of social media, creative, or writing work (links or screenshots)

Email: Hello@CheeseTrail.org
Attn: Vivien & Michael Straus

Applications reviewed on a rolling basis. Position open until filled.