Join & Partner

Community | Collaboration | Cheese
Why Partner with Cheese Trail?
Every year, we help hundreds of thousands of cheese lovers discover producers, experiences, and great cheese. Now expanding nationwide, Cheese Trail is building a comprehensive directory of U.S. cheesemakers, cheese shops, and thousands of artisan cheeses. Our growing reach—across print, digital, and destination-based marketing—gives partners meaningful visibility while supporting the rural communities that keep this craft alive. We’re inviting like-minded partners to help shape the next chapter.

2 Million+

visitors since 2012
Interest in specialty cheeses has exploded, with Cheese Trail’s print and digital resources leading the whey!

80,000

Printed maps in 2025
For our 2025 Cheese Trail Print Map, we doubled our print run to 80k maps and still ran out in just six months.

20,000+

Monthly Visitors
And growing fast, with additional resources including our social media channels, mailing list, and press features.

15 Years

Promoting Cheesemakers
The Cheese Trail has become one of the most trusted and valued resources for cheese lovers & professionals alike.

25% Average

Sales Increase
Most cheesemakers experience a substantial increase in sales after joining the Cheese Trail, with some reporting as high as 75%

100%

Free for Consumers
Because we believe that finding great, locally made cheeses should be fun and easy.

Don’t just take our word for it

Hear from some of our amazing partners who are working with us to build a cheesier world
"Our farm tours and cheese classes have doubled in enrollment thanks to the Cheese Trail!"
Achadinha Cheese Company Logo. Shows a cow and goat facing eachother with some grapes in between.
Donna Pacheco
FUNDER ENDORSEMENT
"The Cheese Trail isn't just a gouda idea, is a great investment in rural economies, agritourism, and community, and the PCC-DBII is proud to have supported such a sharp, well-aged project."
Pacific Coast Coalition Dairy Business Innovation Initiative Logo - blue text and design with cheese and milk bottle graphics.
Dr. Carmen Licon
Director, Dairy Products Technology Center at Pacific Coast Coalition-Dairy Business Innovation Initiative
"Cheese Trail has made a huge difference in the future of the North Bay artisan cheese industry."
Nicasio Valley Cheese Company Logo showing red ring with inner black ring containing white text and a depiction of the Nicasio Valley in the center.
Rick LaFranchi
President, Nicasio Valley Cheese Company

Premium Business Profiles

Whether a cheesemaker, retailer or B2B provider, our business directory provides access to valuable marketing tools and a hungry audience. And our rapidly growing Cheese Directory offers a one-stop resource to discover new (and your new favorite) cheeses.

Premium

Join Cheese Trail Premium for an exclusive introductory price!
$199
billed annually
Get started
Premium Business Profile with your company details, contact info, photos, offerings, and more.
Interactive Map Pin & Details Card
Promote Your Upcoming Events
Cheese Directory - Cheesemakers, add your cheeses to our unique database
Access to our B2B Directory
Optional Add-ons for Advertising, Mailing List, and Blog Features.

Brand Alignment Partnerships

In 2025, our California Cheese Trail print map was distributed through 150+ high-impact locations—including cheese shops, farmers markets, wineries, hotels, and visitor centers. For 2026, we’ll print another 80,000 maps, but could easily double distribution - ask for details about supporting an expanded printing.
Important Deadline: 2026 California Print Map partnerships must be secured by October 31, 2025.

Friend 🤝

Digital Only
$500
Billed annually.
Buy Now
Name listing on homepage
Logo placement
Premium business profile
E-newsletter logo
Press mentions

Supporter 🌟

Digital Only
$1,500
Billed annually.
Buy Now
Standard logo in e-newsletter
Homepage logo placement
Premium business profile
Press mentions
Print advertising

Champion 🏆

Digital Only
$3,000
Billed annually.
Buy Now
Standard logo on homepage
Standard logo in newsletter
Premium business profile
Press mentions
Print advertising

Friend Combo 🤝

Print + Digital Package
$5,000
Billed annually.
Buy Now
Standard logo on homepage
Standard logo in newsletter
Premium business profile
Inside print advertisement
Premium logo size
Press mentions

Supporter Combo 🌟

Print + Digital Package
$7,000
Billed annually.
Buy Now
Premium logo on homepage
Premium logo in newsletter
Premium business profile
Back cover print ad
Press mentions included
Premium back cover placement

Champion Combo 🏆

Print + Digital Package
$9,500
Billed annually.
Buy Now
Premium logo on homepage
Premium logo in newsletter
Premium business profile
Premium back cover ad
Press mentions included
Maximum visibility package

Business Legend 🗺️

Print Map Only
$500
Billed Annually.
Buy Now
Map pin placement with contact details
Website listing
E-newsletter logo
Premium business profile
Homepage logo placement

Logo Sponsor 📍

Print Map Add-On
$1,000
Billed Annually.
Buy Now
1/8 shared advertisement space
Website listing
E-newsletter logo
Premium business profile
Homepage logo placement

Standalone Inside Ad 📄

Print Map Only
$2,000
Billed Annually.
Buy Now
a decorative Green checkmark indicating this item is included.
Business card-style print ad inside map (3.5" x 1.375")
Website listing
E-newsletter logo
Premium business profile
Homepage logo placement

Complete Brand Alignment Feature Comparison

Alt-text: A comparison table showing six sponsorship tiers for a partnership program, divided into two categories: “Digital Only” and “Digital + Print Combo.”  Digital Only includes: 	1.	Friend – $500 	2.	Supporter – $1,500 	3.	Champion – $3,000  Digital + Print Combo includes: 4. Friend Combo – $5,000 5. Supporter Combo – $7,000 6. Champion Combo – $9,500  Features compared across all tiers include: 	•	Name on Homepage 	•	Logo on Homepage 	•	E-Newsletter Logo 	•	Premium Business Profile 	•	Press Mentions 	•	Print Advertisement  Key feature highlights: 	•	Only the Friend tier shows a name on the homepage. 	•	Logos on homepage are only available starting from Champion (Standard) and become Premium in the Combo tiers. 	•	E-Newsletter Logo is available from Supporter tier upward (Standard), Premium in all Combo tiers. 	•	Premium Business Profile is included from Champion tier onward. 	•	Press Mentions are only included in Supporter Combo and Champion Combo. 	•	Print Advertisement varies: 	•	Friend Combo has Inside Ad (3.5” x 1.375”), 	•	Supporter Combo has Outside Back Cover (3.5” x 1.375”), 	•	Champion Combo has Premium Outside Back Cover (3.5” x 1.375”).  Checkmarks, text labels (e.g., Standard, Premium), and “X” symbols indicate which features are included in each tier.

Print Map Ad Spaces

Alt-text: a sample of the cheese trail print map, showing the back page and inside page mockups for ad placement visualization. This is decorative.
Now Available!

Adopt a Cheesemaker

Support local cheesemakers with marketing visibility while demonstrating your commitment to local food and sustainable agriculture. All sponsorships contribute to our Community Fund that supports cheesemakers who need visibility most. Sponsors are recognized on our dedicated Community Fund page.

Premium Business Profiles

Adopting a cheesemaker covers the annual cost of their premium business profiles, giving them access to all of our main features and directories. Sponsored cheesemakers will show up in search results, our interactive maps, and more!

Empower Underserved Cheesemakers

Your sponsorship directly supports the smallest, most under-resourced artisan cheesemakers—often family-run farms or first-generation producers—who rely on visibility to survive and grow. These are the makers who need it most, and your support ensures they’re not left behind.

National Visibility + Recognition

Sponsors are acknowledged on our website and marketing materials as champions of sustainable food systems and rural economies. You’ll be featured on our dedicated Community Fund page and may be included in announcements celebrating the program’s impact.

Digital Adoption

Available for Cheesemakers in All 50 States
Adoption Levels
Individual Support (1) : $199
Community Builder (5) : $995
Regional Champion (15) : $2,985
National Leader: Customizable
Get started
Alt-text:  A comparison table showing four levels of sponsorship or involvement under the title “Benefits.” The columns from left to right are: 	1.	Individual (1) 	2.	Community Builder (5) 	3.	Regional Champion (15) 	4.	Statewide Leader  Each row represents a benefit: 	•	Community Fund page: 	•	Individual: Business name 	•	Community Builder: Small logo 	•	Regional Champion: Medium logo 	•	Statewide Leader: Large logo 	•	Homepage recognition: 	•	Individual: Business name 	•	Community Builder: Small logo 	•	Regional Champion: Medium logo 	•	Statewide Leader: Large logo 	•	Newsletter mentions: 	•	Individual: ✗ 	•	Community Builder: Small logo 	•	Regional Champion: Medium logo 	•	Statewide Leader: Large logo 	•	Premium business profile: 	•	Individual: ✗ 	•	Community Builder: ✓ 	•	Regional Champion: ✓ 	•	Statewide Leader: ✓ 	•	Press opportunities: 	•	Individual: ✗ 	•	Community Builder: ✓ 	•	Regional Champion: ✓ 	•	Statewide Leader: ✓ 	•	Founding supporter recognition: 	•	Individual: ✗ 	•	Community Builder: ✗ 	•	Regional Champion: ✓ 	•	Statewide Leader: Enhanced  Checkmarks (✓), crosses (✗), and logo sizes indicate the level of benefit offered per tier. The table has an orange gradient header design.