TILLAMOOK, Ore., Aug. 19, 2026 – Tillamook believesgreat cheese is made by taking the long way. That's why its cheddar is betterthan it has to be, naturally aged giving its famously bold, distinctive flavormore time to develop. This Labor Day weekend, that commitment to doing thingsthe better way takes a larger-than-life form with the Cheeseside Attraction,the newest oversized landmark along the Route66 Cheese Trail. Located among the pines of Flagstaff, Arizona'sAmericana Motor Hotel, the massivereplica of the award-winning Tillamook Medium Cheddar Baby Loaf® clocks in atroughly 32,000 times the size of a standard Baby Loaf and gives travelers onemore unforgettable reason to pull over on America's most famous highway.
Tillamook and Americana Motor Hotel will host an unveiling event of the CheesesideAttraction on Saturday, August 29 from 12 p.m. to 2 p.m. MST wherevisitors, road trippers and cheese fans alike can enjoy Tillamook Cheese, takephotos with the new landmark and try a limited-edition Tillamook menu atthe hotel’s Far Out Food takeout window.
The Tillamook takeover continues across the property through September7, bringing the beloved brand into the guest experience from check-in topoolside to the plate. Every guest will receive a Tillamook Ice Cream Bar atcheck-in, while the heated pool transforms into a Tillamook pool party withbranded floats and towels. Locals can join the poolside fun too, with daypasses available through ResortPass. At FarOut Food, the limited-time Tillamook menu gives even more reason to linger,with road-trip favorites including the Spicy Tillamook Cheddar BreakfastSandwich, Tillamook Sharp Cheddar Wedge Salad, Grilled Cheese featuringTillamook Whole Milk Mozzarella and a local root beer float made with TillamookVanilla Bean Ice Cream.
Fans can also book the Tillamook Cheeseside Stay, a dairy loversparadise decked out in Tillamook-inspired décor and custom touches for aone-of-a-kind stay. Available August 29 through September 7 with a two-nightminimum, the limited-time experience turns the Route 66 pit stop into afull-blown cheddar getaway that’s worth the detour. Guests can book theTillamook Cheeseside Stay by calling 928.833.3060.
For Labor Day weekend, visitors stopping by September 4 throughSeptember 6 between 11a.m. and 6p.m. will also enjoy Tillamook samples fortheir drive (while supplies last).
For more cheesy goodness, follow along on TikTok, Facebook and Instagram. To book a stay,visit www.americanamotorhotel.com or call 928.833.3060.
About Tillamook County Creamery Association
Foundedin 1909 by a group of dairy farming families, Tillamook County CreameryAssociation (TCCA) remains today a farmer-owned dairy cooperative with a visionfor the future that’s more than a century in the making. What began as aPacific Northwest favorite is now a national, multi-category dairy brand, withmore than one in four U.S. households purchasing Tillamook® products. Theco-op’s internationally recognized, award-winning Tillamook Cheese, as well asice cream, cream cheese, butter, yogurt and sour cream, are made withuncompromising quality and a long-standing commitment to doing right by the people,cows and land that make it all possible. Today, the co-op operatesmanufacturing facilities in Tillamook and Boardman, Oregon, and Decatur,Illinois, and employs more than 1,100 team members. The flagship TillamookCreamery is the largest tourist attraction on the Oregon coast and one of themost popular in the state, welcoming more than 1 million visitors to theworld-class facility each year. Learn more about Tillamook and TCCA atTillamook.com.
AboutAmericana Motor Hotel
Inspiredby Flagstaff’s wide-open spaces, natural wonders and lunar history, AmericanaMotor Hotel is ideally located along Route 66, offering a launchpad foradventures to iconic Northern Arizona attractions like the Grand Canyon andPetrified Forest National Park. The retro-futuristic property offers 88 roomsinfused with nostalgic design elements, Far Out Food - a takeout-style eateryserving comfort-driven staples, a year-round heated pool with seasonalprogramming, a spacious backyard with firepits and hammocks, pet-friendlyamenities and a fenced “Barkyard” with a dog wash station, and telescopes toexplore the world’s first Dark Sky City. Guests can choose their own adventurewith add-ons ranging from a Mother Road Beer Craft Experience to localexcursions exploring Lowell Observatory and Meteor Crater. Throughout the year,the hotel hosts events and special programming for guests and locals alike,from poolside DJs to stargazing with s’mores, while sustainability-mindedtouches include dark-sky-friendly design, aluminum canned beverages, reusablewater bottles, EV chargers and drought-tolerant landscaping. For moreinformation on Americana Motor Hotel or to make reservations, visit americanamotorhotel.com or call928.833.3060.
