Join Route 66
Tradition | Community | Discovery
Join the Route 66 Cheese & Food Trail
Launching Spring 2026 for the Route 66 Centennial
The Route 66 Cheese & Food Trail brings together cheesemakers, cheese shops & retailers, restaurants, and specialty food destinations. Eat your way through eight states along Route 66 and connect with travelers actively seeking authentic food experiences; become part of a once-in-a-century celebration!
Cheese Trail is a 15-year platform that has connected millions of travelers with artisan food destinations across North America. The new Route 66 trail is a lasting way to help people discover the craft of cheese, an American tradition since the 1800s. Sponsored by the New Mexico Cheese Guild.
The Route 66 Cheese & Food Trail brings together cheesemakers, cheese shops & retailers, restaurants, and specialty food destinations. Eat your way through eight states along Route 66 and connect with travelers actively seeking authentic food experiences; become part of a once-in-a-century celebration!
Cheese Trail is a 15-year platform that has connected millions of travelers with artisan food destinations across North America. The new Route 66 trail is a lasting way to help people discover the craft of cheese, an American tradition since the 1800s. Sponsored by the New Mexico Cheese Guild.
Press Release: New Mexico Cheese Guild Reclaims the "Mother Road": Introducing the Route 66 Cheese Trail
The New Mexico Cheese Guild (NMCG) and Cheese Trail are proud to announce a new initiative to restore the spirit of the roadside stop: the Route66 Cheese Trail. Select to read.
Media Feature: New Mexico can gear up for the Route 66 centennial with a cheese trail
It’s the year of the Route 66 Centennial, and preparations are underway. One unique way to celebrate? A cheese trail along New Mexico’s stretch of the Mother Road. Select to read.
One Membership. Two Trails.
Route 66 Cheese & Food TrailLaunching in 2026 for the 100th anniversary of Route 66, this trail marks a once-in-a-generation moment—honoring the small businesses, local food traditions, and roadside stops that have always defined the spirit of the open road. Businesses joining by March 31, 2026 will be featured in centennial launch media, press outreach, and opening promotion.
National Cheese Trail
An established platform connecting cheese and food destinations nationwide, with 30,000+ monthly visitors and growing 4x year-over-year. Featured regularly in national food and travel media. Route 66 participants gain immediate access to this existing audience year-round. Route 66 participants are automatically included in both.
National Cheese Trail
An established platform connecting cheese and food destinations nationwide, with 30,000+ monthly visitors and growing 4x year-over-year. Featured regularly in national food and travel media. Route 66 participants gain immediate access to this existing audience year-round. Route 66 participants are automatically included in both.
Join the Route 66 Cheese & Food Trail
Exclusively offered for Cheesemakers, Cheese shops, Restaurants, Specialty Food Destinations, and Food-Focused Lodging & Experiences within ~100 miles of the historic Route 66. Join by March 31st to receive our Founding Business rate of $99 - use promo code Route66
Sign Up Now For 50% Off
Enter promo code at checkout: Route66
price increases to $199 starting April 1st
price increases to $199 starting April 1st
Only $99
With promo code, renews at $199/yr unless cancelled
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Featured on Route 66 + national interactive maps
Premium Business Profile with your company details, contact info, photos, offerings, and more.
Route 66 centennial media outreach and press campaigns
Event and promotion listings
Cheesemakers, add your cheeses to our unique database
Access to our B2B Directory
Optional Add-ons for Advertising, Mailing List, and Blog Features.
Be Part of the Route 66 Centennial
2026 marks 100 years of America's most iconic highway. Join by March 31, 2026 to be featured in centennial launch media, press outreach, and opening promotion. Don't forget to enter promo code Route66 at checkout for an exclusive discount!
